Thanh Dat Vietnamese Restaurant

“Very easy to deal with and very straightforward. It's a delight to work with Karlee. She has been managing our social media platforms (Facebook and Instagram) for the restaurant since June 2021. In the time she has managed the social platform, we've noticed an increase in our organic traffic. She's very thorough with her work and very up-to-date with trends which shows in her designs for each post. She will discuss ideas with us and what she will be planning for future posts. Her role was to design the posts, edit food photos, research appropriate hashtags, create captions to suit designs and schedule the post ahead of time. Not only does she manage our social media she also re-designed our business cards which felt like a new identity! The business cards are a simple design but look professional with an edge to the modern times of hospitality. We have been very happy with the services, and will definitely continue to use her services.”

— Mr.Tom, Owner of Thanh Dat Vietnamese restaurant

  • Logo Illustration

  • Business Cards

  • Social Media Management

  • 15 Designed Post / Month

  • Content creation ( Caption & Hashtags )

DELIVERABLES
Design Process

I started managing social media platforms for Thanh Dat since July/2021. My role includes designing posts, creating captions, and scheduling to publish them. I am also establishing marketing strategies to reach the target audience, raise followers and gain more walk-in customers.

With this opportunity, I became well-versed in handling tasks and deadlines, and designing concepts from brainstorms, ideas, and discussion. I also do other sales collateral designs for the business (poster design, business design etc.)

Business cards

After a few months of taking over their social media management, I got a chance to re-design their business cards as they were re-branding to fit the current trend/their new vision.

The restaurant has a big cat L.E.D board in front of it, many people love and take picture with the cat. So I decided to put that cat as a symbol for the restaurant in the business card design. After finish this project, the business card got a lot of compliments because of the new design.