Pathfinder Marketing, headquartered in Perth, Australia, has been at the forefront of the marketing industry since its inception in 2016. Renowned for its expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing, the agency serves businesses of all scales with tailored solutions to enhance their online visibility and brand presence. Seeking to modernize their online presence while maintaining a unique conceptual approach, they embarked on a website renovation project.
OverviewProject backgroundThe project involved a complete redesign of Pathfinder Marketing’s existing website, aimed at enhancing user experience and visually engaging the target audience. The redesign was initiated from scratch, with a focus on creating multiple concepts to cater to different preferences. The design team explored both light and black themes to ensure versatility and appeal.
Design ProcessUtilizing Figma and Adobe Illustrator, the design team conceptualized various ideas to visually represent the agency’s mission of guiding businesses towards success. Central to the design concept was the imagery of a path leading to a brighter future, symbolizing the agency’s role in navigating clients towards successful marketing endeavors. Images depicting mid-journey scenarios were generated using AI technology to reinforce the theme.
With proficiency in HTML and CSS, I played a pivotal role in understanding developer requirements and implementing minor changes directly using coding languages. This cross-functional expertise facilitated smooth collaboration between the design and development teams, resulting in a cohesive and visually stunning website.
The primary color chosen for the website was a vivid orange, signifying energy, enthusiasm, and creativity. Complementing this primary color, light blue was selected as the secondary color, providing balance and contrast to the overall design.
Color Palette
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Collaborative effortsThe project was a collaborative effort involving effective communication and teamwork. The design team worked closely with developers to ensure seamless integration of design elements into the WordPress platform. Despite challenges and occasional miscommunication, the team remained committed to resolving issues collectively, fostering a supportive environment to overcome obstacles.
Results and OutcomesThe redesigned Pathfinder Marketing website successfully captured the essence of the agency’s mission while catering to the target audience’s preferences. The visually appealing design, coupled with intuitive navigation and informative content, ensures an enhanced user experience. The project’s success is attributed to effective collaboration, creative problem-solving, and a shared commitment to excellence.
